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Chobi rugs are among the most desired and most popular rugs in the western world particularly in North America. It was developed by Nono Rug (USA) and Jamal Rug Weavers (Pakistan). The design and weave of chobi became famous all over the world and hence all major carpet manufacturers in Pakistan started developing it.
The word Chobi with its various spelling and transliteration (choobi, choubi, chubi) is an attribution from the word “choob” with a long vowel of ”oo” as it sounds in book. “ Choob” literally means wood and originally is a Persian word that is used for the same meaning in Urdu as well as some parts of India.
Chobi rugs were a response to the North American fashion taste that intended to modify the boldness of the traditional rugs in order to give a muted and antique look of natural wood color that was desired by modern fashion industry. Chobi was developed in Lahore and Weaving centres were set up in border region of Pakistan and Afghanistan where they were mostly produced for the North American market. Several years ago a company named Rugman invested a significant amount of money to create workshops in the region to weave chobi rugs. To meet the demand, Western carpet importers and department stores worked with Eastern producers to create new, modified oriental styles. One of the most famous designs of that time — the ziegler — has clear echoes in today’s chobi.